Regional leader in wholesale trade with over 20 years of activity

Short description

The company is a regional distributor of fast-moving consumer goods, with over two decades of continuous market presence, serving clients across traditional trade, HoReCa, and retail through a combination of a wholesale warehouse, a proprietary supermarket, and direct deliveries.

The business operates on a stock-based model, with storage in owned facilities and rapid inventory turnover, supported by stable commercial relationships with key suppliers and a diversified customer portfolio.

The business model is centered on product availability and fast delivery, making the company an attractive acquisition target for players looking to gain or consolidate a regional position in distribution.

Products and Services

The company operates in the non-specialised wholesale trade, offering a broad product portfolio including fast-moving consumer goods, detergents, water and beverages, plastic items, packaging film, stationery, and other related categories, in line with its key suppliers' procurement structure.

Sales are generated both through the wholesale channel (deliveries to business clients) and through the proprietary supermarket, which accounts for approximately 2.7 million RON of the annual turnover.

The business model is focused on product availability and rapid fulfilment, making this an attractive opportunity for players seeking to establish or strengthen a regional foothold in distribution.

Operations

The company operates with approximately 20–21 employees covering key functions: procurement, sales, warehouse operations, delivery, inventory management, and administrative support.

Distribution is handled by a proprietary fleet of light commercial vehicles, complemented by handling equipment including a forklift, pallet jacks, metal racking, and refrigeration units.

The operational base comprises two warehouse buildings of approximately 432 sqm and 504 sqm respectively, along with concrete platforms, utilities infrastructure, fencing, and other facilities required for the operation of a modern warehouse.

Tangible and intangible assets

-> Two warehouse buildings (approx. 432 sqm and 504 sqm), concrete platforms, installations (heating, water supply, electrical), fencing, and other operational infrastructure supporting logistics activities.

-> A fleet of light commercial vehicles including Fiat Ducato, Peugeot Boxer, and Renault Master models, along with a forklift, pallet jacks, metal racking, and refrigeration units, all currently in active use.

-> A photovoltaic system recorded in the company's fixed asset register, with significant residual value, contributing to the platform's energy efficiency.

Market and development potential

Romania is one of the most dynamic FMCG markets in Central and Eastern Europe, with annual value growth of 7–9% and private consumption reaching record levels in 2024, driven by wage increases and resilient demand across essential categories.

The area in which the business operates has relatively low penetration of large hypermarket chains compared to major urban centres, leaving well-positioned regional distributors as reference suppliers for traditional trade, HoReCa, and proximity retail.

Key growth opportunities include:

Customer base expansion – deeper penetration of neighbouring localities within the county, leveraging existing logistics infrastructure with no major additional capital investment required.

Product mix optimisation – increasing the share of higher-margin categories (hygiene, non-food, premium lines) in line with the ongoing consumer premiumisation trend.

Supermarket channel scaling – with 2.7 million RON in current sales through this channel, there is clear upside from expanded assortment, customer loyalty programmes, and extended operating hours.

Strategic buyer synergies – integration into a broader distribution network can immediately reduce procurement costs, strengthen supplier negotiating leverage, and improve operating margins from Day 1.

When advertising a business for sale, the person doing this advertising has the professional obligation to keep the business's and shareholders' information confidential. Therefore, data fields marked N/A can only be disclosed by signing a Non-Disclosure Agreement (NDA).