Turnkey Pub & Lounge with Private Terrace on a Pedestrian Street in the Historic Centre of Brașov

Short description

A fully operational business, premium-fitted in 2024 (a HoReCa location active since 2019), is offered for acquisition in a prime central position within Brașov's Historic Centre. The concept combines a café & American diner during the day with a lounge & event venue at night. The business generates a net annual profit of 250,000 LEI (~€50,000) achieved purely organically, with massive growth potential through delivery services and digital marketing.

Products and Services

Specialty coffee, brunch, American Diner, Smash Burgers, cocktails, and a premium bar.

The venue serves both day and evening/night segments and accommodates private events, corporate parties, themed nights, DJ events, New Year's Eve parties, and gatherings of up to approximately 100 people in a standing setup.

Operations

Operating Hours:
Monday – Thursday: 12:00 – 00:00 | Friday – Saturday: 12:00 – 02:00 (Day + Night license).

Key Terrace Advantage:
Cobblestone street, but legally classified as a *PRIVATE COURTYARD* a rare advantage in Piața Sfatului. It offers total freedom in choosing outdoor furniture and comes with ZERO public domain occupancy tax.

Active Operational Team:
5 employees (100% Romanian).

Kitchen: 2 female chefs
Floor & Bar: 3 staff members (2 bartenders/waiters, 1 waitress).

Financial Performance & Profitability
Annual Net Profit (EBITDA): €50,000 – €60,000 / year (250,000 – 300,000 LEI / year).
Average Monthly Net Profit: €4,000 – €5,000 / month (20,000 – 25,000 LEI / month).
Net Profit Margin: 27% – 32% (calculated based on an estimated average operating turnover).
Payback Period: 2.8 – 3.4 years.
Annual Return on Investment (ROI): 29.4% – 35.3% per year.

Following the implementation of the new concept, the business is on an upward growth trend, currently driven predominantly organically. Significant additional opportunities exist through delivery services, digital marketing, tourism partnerships, and further development of the events & nightlife segment.

Tangible and intangible assets

Leased Space: €1,500 / month

Kitchen & Bar Equipment: Commercial coffee machine, juicer, blender, mixer, 5 refrigerators, 4 freezers, 1 oven, 1 large deep fryer, 1 cooktop/griddle, 1 microwave oven, 1 four-door refrigerated counter, 1 two-door refrigerated counter, 1 prep counter/saladette with 8 GN pans, 2 large sinks, 1 small sink.

IT, Security & Premium Audio-DJ Setup: 2 laptops, 3 Samsung OLED TVs, alarm system, 7 HD security cameras. Professional sound system (2 Qube tops, 2 Qube subwoofers, Yamaha DXR12, 2 Bose speakers), AlphaTheta XDJ-AZ professional DJ console, smoke machine, Moving Head AT Performance lighting system.

Furniture & Space: ~90 sqm interior (45 seats), private courtyard (40 outdoor seats), storage areas. Premium oak wood and marble finishes.

Intangibles: Brand, website, Social Media channels, recipes/menu engineering, supplier contracts, 4.9/5 Google Rating from over 550 reviews.

Market and development potential

Prime location on a ultra-central pedestrian street.

Immediate opportunities include listing on delivery platforms (Glovo, Tazz, Bolt Food – currently unutilized), launching paid Social Media & Google Ads campaigns, implementing paid promotions on Instagram, TikTok, and Google, developing partnerships with hotels and guesthouses, offering tourist packages, hosting themed nights and DJ events, and increasing the share of private and corporate events.

When advertising a business for sale, the person doing this advertising has the professional obligation to keep the business's and shareholders' information confidential. Therefore, data fields marked N/A can only be disclosed by signing a Non-Disclosure Agreement (NDA).