Online store for sale - wigs and hair extensions

Online store for sale - wigs and hair extensions
Expert broker de afaceri - Cosmina Sandu
Business Broker Expert
Cosmina Sandu
Brașov - Romania
+4 0755 548 634
Selling price: 24.000 EURO
Annual turnover: 19.326 EURO
Real Estate Value 0 EURO
Operating profit (EBITDA) 4.270 EURO
County / City: Brașov
Country: Romania

Short description

Are you looking for a profitable online business? Now you have a unique opportunity to acquire an online store for wigs, ponytails, and hair extensions from Romania, created from the newest generation of heat-resistant synthetic fibers that look and behave like natural hair, but at affordable prices.

Products and Services

Established in 2021, the business has been successful, with sales of 1500 EUR in just two months after launch. Now, the product range consists of over 100 models of synthetic wigs, ponytails, and extensions. The supplier constantly produces new models and provides catalogs with hundreds of models, so the range has the possibility of diversification.
Customers' reaction is clearly positive, receiving only 5-star reviews and comparing with well-known brands in the industry in Romania.


In 2022, a joint venture agreement was concluded, which involves collaboration with another legal entity that deals with operational management, such as customers, customer service, social media, packaging and shipment of packages, stock storage, consumables, etc. An excellent opportunity for the new owner to take over the business and focus on strategic development without having to deal with operational details. However, the joint venture agreement can be concluded at the time of acquiring the business, without any further obligations to the other legal entity. By taking over this online store, the new owner will benefit from a modern and high-performance website, with a new minimalist design. There is a contract with a payment processor and a courier company, so customers can choose delivery method and delivery to easybox, with automatic generation of invoices and AWBs from the site.

There is also close collaboration with a Google Ads specialist who constantly optimizes online campaigns. Currently, the store is present on the first page of Google, even in the top 3, organically, for most specific keywords.

Tangible and intangible assets

The business is sold as a key, with all product inventory, consumables for order preparation, know-how, eCommerce website, supplier lists, affiliate marketing contracts with influencers, database of over 800 subscribers on MailChimp.

The website is developed on the Wordpress platform, with online store functionality in Woocommerce. The online store has over 100 products with a dedicated stock plugin, with card payment integration through EuPlatesc, automatic generation of invoices and AWBs.
It respects UI/UX design principles, is easy to use, and is optimized for any device (responsive). Adding pages and editing content is easy to do as the site is built with a Website Builder (Elementor).
Free maintenance will be offered in the first year, and training in the first 3 months from the acquisition for using the control panel.
The business is sold without an LLC.

Market and development potential

This sales online store is relatively easy to expand in the future through new products, territorial expansion, affiliate marketing, various promotion activities, etc.

In general, the demand for wigs and hair extensions in Romania is increasing, as more people want to change their hairstyle regularly without affecting their own hair. Additionally, many women who experience hair loss due to various medical or genetic reasons choose to wear wigs.
When advertising a business for sale, the person doing this advertising has the professional obligation to keep the business's and shareholders' information confidential. Therefore, data fields marked N/A can only be disclosed by signing a Non-Disclosure Agreement (NDA).

Detailed information

Business established on 2023-02-27
Turnover from previous years 7.003 EURO
Trademark N/A
Goodwill EURO
Seller/bank financing 0 EURO
Approximate inventory 4.000 EURO
Inventory included in price Yes
Support and training Yes
Reason for sale Professional development

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