Online business with growth potential
Selling price: 45.000 EURO
Annual turnover: 137.335 EURO
Real Estate Value 0 EURO
EBITDA N/A
County / City: Romania
Country: Romania
Short description
The business entered the Romanian market two years ago and managed to establish itself quickly due to an efficient business model, a carefully selected product portfolio, and a well-thought-out marketing strategy. The founders identified an essential need in the market: footwear that respects the natural shape of the foot. Driven by the desire to change the perception of how people choose their footwear, they created a brand that prioritizes foot health and comfort.Products and Services
The business sells ergonomic footwear for men, women, and children. With a diverse portfolio, ranging from casual models to everyday footwear, this business targets a loyal and continuously expanding customer base. Furthermore, it offers accessories for the maintenance and prolongation of the footwear's lifespan, consultation services for selecting the right products based on individual customer needs, fast delivery, and flexible returns for a risk-free shopping experience, educational campaigns, and informative articles about foot health and the benefits of proper footwear.Operations
Sales are conducted exclusively online, on a fully digitized platform optimized for automated order management conversions. The logistics are well-structured, ensuring fast deliveries and an excellent customer experience. The products sold are recognized for their comfort and ergonomic design, targeting a loyal and continuously growing audience. Marketing campaigns through Google Ads, Facebook Ads, and SEO optimization ensure a steady flow of new and returning customers. Additionally, strong relationships with suppliers allow for increasingly attractive year-over-year margins.Relevant financial data
The business generated revenues of 683,557 RON in 2024, and the strategies proposed for 2025, if properly implemented, could transform the current negative EBITDA into a sustainable operational profit starting from Q2. The average gross margin for 2024 was 34.66%, offering optimization potential through price adjustments and higher sales volumes. These factors make the business scalable both locally and internationally.
Tangible and intangible assets
The inventory is included in the transaction, providing an immediate advantage for the future owner. By taking over this business, you will also benefit from a loyal customer base, stable contracts with suppliers, and a recognized brand in the market. Intangible assets, such as SEO positioning and already optimized marketing campaigns, offer a significant competitive advantage.Market and development potential
Now is the ideal time to enter this industry, as the ergonomic footwear segment is growing exponentially, with a CAGR of 5.3% until 2031. By expanding sales on marketplaces such as Emag, Amazon, or Etsy, as well as developing B2B collaborations with distributors, this business can reach levels of profitability with continuous growth.Detailed information
Business established on 2025-03-20
Turnover from previous years 5.324 EURO
Trademark 5.000 EURO
Goodwill 5.000 EURO
Seller/bank financing 0 EURO
Approximate inventory EURO
Inventory included in price N/A
Support and training Yes
Reason for sale Professional and personal evolution