Industrial Potted Plant & Flower Producer

Short description

This business represents a well-established group active since 2011 in the industrial production of potted ornamental plants and flowers, operating under a consolidated brand with recognized industry distinctions.

The company is known for its high quality standards, long-term commercial partnerships, and proven horticultural expertise.

Products and Services

The business cultivates and distributes potted ornamental plants and flowers for:
Modern retail chains (e.g., LIDL, Kaufland, Hornbach)

Public institutions and municipalities for landscape projects,
B2B clients.
The portfolio includes:
Spring and summer flowers: geraniums, petunias, fuchsia, begonias, carnations, dahlias, lantana, pentas graphic, sunpatiens, dipladenia, mixed flowers for planters, etc.
Ornamental strawberries (a unique product in Romania)
Autumn flowers: chrysanthemums, lavender, pansy, cyclamen, catharanthus
Winter flowers: poinsettia
Trade products (peat, pots, accessories) – in testing phase.
Benefits and Differentiators

✅ Constant and superior product quality
✅ 100% local and traceable production
✅ Predictable delivery according to retail standards
✅ Investments in automation and energy efficiency
✅ Solid reputation based on stable partnerships with large retailers.

Operations

The group brings together two limited liability entities, with complementary assets and strong financial performance:

2024 Turnover: €1.15 million (~RON 5.76 million) (+43% vs. 2023)

2024 Net Profit: €236,150 (~RON 1.18 million) (20% margin)

2024 EBITDA: €308,314 (~RON 1.54 million) (+70% YoY)

Annual production capacity: approximately 300,000 potted plants, with operations running year-round – spring, summer, autumn, and winter.

Tangible and intangible assets

The sale package includes:
Production infrastructure

1,660 sqm of greenhouses with galvanized structure, equipped with flood benches. (Currently being installed.)

2,400 sqm of double-foil greenhouses on galvanized structure, fitted with flood benches and PRIVA fertigation system.

1,550 sqm of solar tunnels equipped with heating systems for winter–spring cycles. Ready for production in all seasons.

Logistics and facilities

Asphalted yards and road access for freight transport.
Administrative building and logistics warehouse.
Functional heating systems running on diesel, pellets, and gas.

Firm and recurring commercial contracts with top national retailers such as: LIDL, Kaufland, Hornbach, Dedeman.
Land (totaling 10,000 sqm, intravilan) and 2 deep water boreholes.
Utilities: 220V and three-phase electricity. Gas (initial investment included a transformer station and a 1.5 km gas pipeline, as well as truck access road).
Equipment, machinery, and production systems.
Consolidated brand and market reputation.
Portfolio of recurring commercial contracts with retailers and public institutions.
Operational know-how and optimized internal processes.
Current team of employees with experience in production and management.
Access to financing opportunities and European funds for further development.

Market and development potential

The industry is on an upward trend, driven by increasing demand for local and sustainable products, while the expansion of retail networks and investments in public green spaces open new development opportunities.

With growing financial results and expansion potential in Romania and adjacent markets such as Hungary and Moldova, this business represents a solid opportunity for investors interested in a scalable and predictable business model. When advertising a business for sale, the person doing this advertising has the professional obligation to keep the business's and shareholders' information confidential. Therefore, data fields marked N/A can only be disclosed by signing a Non-Disclosure Agreement (NDA).