Online store of organic products for children

Online store of organic products for children
Business broker
Mara Cristina Spătaru
București - Romania
Selling price: 13.000 EURO
Annual turnover: 0 EURO
Real Estate Value N/A
Operating profit (EBITDA) 0 EURO
County / City: Calafat
Country: Romania

Short description

Online shop selling organic children's products, operating for 8 years in this market. The business has generated revenues above expectations since its launch, thanks to unique products on the Romanian market, boosted by the consistent investment in the presentation of the site, but also on the SEO and Google Ads side.

Although the company's administrator has relocated since 2017, the business is functional and generates turnover, even managed remotely. The investment in the website and in the order management system (CRM), not at all modest for the development of this project, has proved that it allows the mobility of the administrator, whose work is not conditioned by his presence in the office.

Products and Services

On the shop's platform are sold childcare items, table accessories, toys, and more, all certified organic. The suppliers are from Western Europe and the USA (with a distribution point in Europe).
Although so far it has worked only on the basis of own stock, the interest being to serve the customer as quickly as possible, there is also the possibility of dropshipping orders. Orders can also be placed on the website, but also from the Emag platform.


Being a small company, the operational processes are simple, very manageable:
1. Accounting is outsourced
2. Goods purchases are made according to stock needs, turnover, and there is usually a minimum order value to the supplier. Taking into account that these suppliers are not on the Romanian territory, the invoices can be recorded in the accounting without being passed through e-Invoice. Also, there is the possibility for most manufacturers to deliver orders in dropshipping system, which has not been exploited so far.
3. Promotion of the website is very effective on social media pages (Facebook, Instagram), Emag, Seo and Google Ads.

Market and development potential

The company sells high quality organic products (table accessories, care products, toys, etc.), being the first online shop to offer a complete range on this niche market, produced certified by prestigious international organizations.
The demand for this kind of products is growing on the market, due to the desire of the buyers (parents in our case) to adapt to a cleaner, ecological, sustainable environment. Most of the brands sold do not exist on the domestic market (Puj, Petit Jolie. Life Factory).
When advertising a business for sale, the person doing this advertising has the professional obligation to keep the business's and shareholders' information confidential. Therefore, data fields marked N/A can only be disclosed by signing a Non-Disclosure Agreement (NDA).

Detailed information

Business established on 2015-06-12
Turnover from previous years 0 EURO
Trademark N/A
Goodwill N/A
Seller/bank financing N/A
Approximate inventory N/A
Inventory included in price Yes
Support and training Yes, as needed
Reason for sale relocation

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