Exclusive chalet in Jasna (Slovakia)

Exclusive chalet in Jasna (Slovakia)
Business broker
Vlad Crisan
Cluj-Napoca - Romania
+40 741 036 187
Selling price: 1.800.000 EURO
Annual turnover: 342.046 EURO
Real Estate Value 2.185.650 EURO
Operating profit (EBITDA) 9.927 EURO
County / City: Demanovska Dolina
Country: Slovakia

Short description

Jasna Adventures is a successful and well-established business located in the largest and most appreciated ski area in Central Europe - Jasna resort, Tatra Mountains.

This multifunctional business offers three main revenue streams: accommodation at the chalet, a travel agency, and a popular après-ski bar.

Business Details

Chalet Accommodation - Dragon’s Lair Ski Chalet

Capacity: 23 guests in en-suite rooms, family apartments, and a separate apartment.
Facilities: Spacious lounge with fireplaces, fully equipped kitchen, wellness center with jacuzzi and sauna, enclosed terrace, ski equipment room, and boot dryers.
Reviews: 4.8/5 on Google, 9.5/10 on Booking.com, 5/5 on WeTravel.
Travel Agency

Full ski holiday services: complete holiday packages, airport transfers, ski equipment rental, ski lessons, cable car tickets.
Main markets: clients from the UK and Europe, with potential expansion to other European markets.
Après-ski Bar - Bar Fakt!

Capacity: 30 seats indoors in winter and 60 seats in the summer garden.
Popularity: Known for homemade pizza, live music, and excellent service.
The chalet and service level are unique for the area, with no other operators offering a similar level of service or quality accommodation.

Products and Services

Complete ski holiday packages
Chalet accommodation with half-board
Private and corporate parties

Operations

Business Structure and Management:

The business is founded and managed by Justin and Adriana, who are the main shareholders. Adriana handles financial control and administration, while Justin focuses on sales, marketing, and daily operations of the chalet and bar.

Besides the owners, the company employs one full-time permanent staff member and additional seasonal staff during peak seasons (3 seasonal employees in winter and 2 in summer).

Facilities and Services:

Dragon’s Lair Ski Chalet: capacity for 23 guests, with en-suite rooms, family apartments, and a separate apartment. Facilities include a spacious lounge, three fireplaces, fully equipped kitchen, wellness center with jacuzzi and sauna, enclosed terrace, ski equipment room, and boot dryers.

Bar Fakt!: located on the ground floor of the chalet, with internal access for guests and external access for the general public. Capacity of 30 seats in winter and 60 in the summer garden. Known for homemade pizza, live music, and excellent service.

Travel Agency: offers complete holiday packages, including airport transfers, ski equipment rental, ski lessons, and cable car tickets.

Operating Seasons:

Peak Season: December - April (winter) and July - August (summer).
Shoulder Season: May - June (spring) and September (autumn).
Off-season: October - November (chalet closed during this period).

Tangible and intangible assets

Tangible assets include:

600 sqm land and a chalet building with a usable area of 636 sqm, structured on 3 floors.
Furniture and equipment, including all chalet furniture, kitchen and bar equipment.
Ski equipment.
Passenger transport vehicle.

Market and development potential

Location and Accessibility:

Jasna Resort: located in the Tatra Mountains, Slovakia, Jasna is the largest and most appreciated ski resort in Central Europe, attracting tourists from around the world due to its varied slopes and modern facilities.

Accessibility: close to major cities and international airports. For example, Poprad (45 minutes), Kosice (1.45 hours), Bratislava (3 hours), Krakow and Vienna (4 hours), and Budapest (4 hours).

Target Market and Clients:

Currently, most clients are from the UK and Europe. The business has significant potential for expansion to other European markets such as Poland, Hungary, Latvia, Lithuania, and Romania.
The business maintains an active database of 2000 contacts, using newsletters and regular promotions to stimulate bookings.
Growth Potential:

Expansion into New Markets: extending marketing activities to attract clients from other European countries with high interest in skiing.

Increasing Summer Activities: developing summer holiday packages, focusing on mountain activities such as cycling, hiking, and other outdoor activities.

Corporate and Group Events: organizing corporate and group events to maximize chalet capacity utilization outside the peak season.
When advertising a business for sale, the person doing this advertising has the professional obligation to keep the business's and shareholders' information confidential. Therefore, data fields marked N/A can only be disclosed by signing a Non-Disclosure Agreement (NDA).

Detailed information

Business established on 2024-06-21
Turnover from previous years 220.850 EURO
Trademark EURO
Goodwill 300.000 EURO
Seller/bank financing 150.000 EURO
Approximate inventory 7.500 EURO
Inventory included in price Yes
Number of Employees 3
Support and training 4 weeks intensive on-site training and support, 6 months sales and marketing support (8 hours per month -remote) , 12 months business consulting and advisory support (4 hours per month-remote)
Reason for sale Relocation to Australia

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